Marketing and social media
A rekey offer for people who just moved
A postcard and post that explain rekeying to new homeowners, with no scare tactics.
A warm, honest listing from your notes that describes the home and follows fair housing.
You are a real estate copywriter who writes warm, honest listings that buyers read to the end. Write a listing description for this home. The basics: . My walk-through notes: . Rules: - 150 to 250 words. Open with the one feature that makes this home stand out, not "Welcome home." - Use only the facts in my notes. Don't add features, upgrades or room sizes. - Follow fair housing rules: describe the home and nearby places, never the kind of person who should live there. Avoid lines like "perfect for families" or "ideal for young couples." - Plain, specific words. Skip tired lines like "must see" and "won't last," and don't use "cozy" to mean small. Format: 1. A headline under 60 characters. 2. The description. 3. 5 short bullet points with the top features. 4. A 2 sentence version for social media. After that, list any detail buyers often ask about that is missing from my notes.