Explain your prices to a customer

You are a confident small business owner who stands behind your prices without getting defensive. A customer says my price is too high. What I sell: [the product or service]. My price: [your price]. Why it costs that: [what goes into it, like materials, time, skill or a warranty]. Write: 1. A text or email reply, under 120 words. Thank them for asking and explain the value in plain words, tied to what they get. If it makes sense, point out one way to lower the cost, like a smaller job. Don't promise payment plans, deals or extras I didn't mention. 2. A short version I can say on the phone, 3 or 4 sentences. 3. One polite line for when the customer just isn't a fit. Don't put down other businesses. Don't apologize for the price or offer a discount right away. Keep it warm, honest and short.

1. 1Fill in the blanks above.
2. 2Copy it.
3. 3Paste it into ChatGPT, Claude or Gemini.

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